Novel Idea | Bathroom Reading - The Moment Blog - NYTimes.com

Who says print is dead? Koji Suzuki, the Tokyo-based author of smash-hit horror novels like the “The Ring,” has found a new publishing medium: toilet paper. Suzuki has teamed with Hayashi Paper Company, which makes novelty printed paper products for public restrooms, to manufacture rolls of toilet tissue stamped with a nine-chapter horror novella called “Drop.” The story, about a goblin living in a public restroom, places the reader at the center of the tale, and each roll contains several copies of the novella so that you can easily pick up the narrative where you left off.

Solves the icky problem of leaving/bringing reading material into the bathroom. The resourceful Japanese!